A beautiful card – eye-catching – we notice it immediately. This card is made for the person with a strong visual learning style.
A card that sings when you open it! This card is made for the person with a strong auditory learning style.
A fuzzy card, one with a dangling tassle! This card is made for the person with a strong tactile learning style.
A card with a list of how many ways the card purchaser loves the recipient. It may even say, “I love you because…”. This card is made for the person with a strong analytical learning style.
What kind of card should we purchase? We may purchase the type of card that appeals to us, when in fact it could be more effective to purchase a card that is appealing to the recipient. Usually when we purchase a card (or gift) we are excited to give it to someone. We can hardly wait for them to open it. If the purchaser is visual, noticing every detail as it is portrayed on the page, but the recipient is auditory, then the purchaser can be disappointed when the recipient quickly opens the card and says, “Thanks” and moves on to talking about the event, not the card or gift. Of course, the recipient wants to talk about it because this fulfills his auditory need and the purchaser is left wondering what happened?!!
Take notice (looking, listening, touching, analzing) the next time you go shopping for a card or gift. And take notice of the reaction when you give the card or gift!